“A bundle of matches makes it harder to break.”
Isolation limits impact. A vetted room of leaders, athletes, and creatives — social spaces that flow naturally, and networks that hold.
Lounge · Bar · Private entry
Some rooms change the trajectory of your life.
The Historic Southworth · Provo, Utah
The Quality of the Room
HQ is an invite-only sanctuary for builders — a third space, apart from home and work, where the caliber of the company is the amenity.
We gather to exchange signal, cultivate judgment, and support meaningful work. Membership is capped at 350 seats, referred, and vetted — a community built intentionally on substance over spectacle.
We aren't building a crowd. We are protecting a standard.
The Creed
“A bundle of matches makes it harder to break.”
Isolation limits impact. A vetted room of leaders, athletes, and creatives — social spaces that flow naturally, and networks that hold.
Lounge · Bar · Private entry
“In order to do good, we must be aware of who we are.”
Leadership requires quietude. With photography off-limits sitewide, you have the rare freedom to drop the public persona, think deeply, and recharge.
No-photo policy · Absolute discretion
“We are responsible for what we build.”
Ideas need friction and focus. Discreet, tech-enabled conference rooms — the engine room for your life's work.
Conference rooms · Whiteboards · Secure Wi-Fi
“We must renew ourselves emotionally, spiritually, mentally, and intellectually.”
You cannot pour from an empty cup. Grooming, relaxation, and recreation folded into the working day — leave sharper than you arrived.
Barbershop · Massage · Gaming
What We Believe
The modern world is optimized for reach.
We built HQ for depth.
Some rooms change the trajectory of a life. This is one of them — hand-laid brick, a door that closes, and the right people inside it.
We look past the résumé.
Titles get you noticed. Character gets you in.
We ask what you are building, who you lift, and what you leave behind in a room.
The public persona stops at the door. Nothing here is content. Everything here is off the record.
350 seats, and not one more.
Est. 1900
Built in 1900 by Henry L. Southworth, Southworth Hall is one of Provo's most iconic historic structures — original brickwork, vaulted ceilings, hand-hewn wood. Reimagined as the home of HQ, it holds timeless architecture to a modern purpose.
Five minutes from the I-15 corridor and steps from the valley's institutional anchors — the utility of a serious workspace, the quiet luxury of an elite social lounge.
108 West Center Street, Provo, Utah
350 Seats
One membership, one standard. Every seat at HQ carries the same access and the same privileges — offered at two levels, Executive and Corporate.
The Application
Admission begins with a member. You will need the member number of the person inviting you — answer plainly from there. We read every word.